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Denver Marketing, Marketing in Denver, Colorado Denver Marketing

It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?

Most interactive marketing types, whether they are agencies working for/with clients or in-house personnel, typically just measure a company's return for a specific process or period of time. Many never think to actively monitor what a company's competitive position is vis-à-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of "net buzz" is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines.

Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:

your direct competitors via the top tier Search Engines (Google, AltaVista, Excite, AOL/NetFind, HotBot, Netscape, Magellan, Lycos, Web Crawler)
how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)
what's your link popularity (number of links pointing back to a web site) and/or
how many Usenet/Newsgroup posts are being made about your company, products or services

Usenet/Newsgroups can in fact be an extremely valuable resource for unearthing competitive intelligence about a direct competitor's products or services; "Usenet/Newsgroup mining" certainly works well for United, IBM, Microsoft and many other corporations.

These digital touch points fill in competitive intelligence gaps and you don't need to have an advertising budget in the 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand, and/or use free tools offered by many of the search engines or portals (small plug: we offer a free and low cost Competitive Intelligence service via our web site).

But, be forewarned, if you don't use some technology to leverage yourself, it can take a great deal of time to assess these metrics, but well worth the effort. In the end, you will know what your online market presence is and be armed with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And, most importantly as Sun Tzu once said, "if you know your enemy and yourself, you will win every battle." Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping the digital age!

The mortgage Consultants at American Financing have the best programs for purchasing a home. Whether you’re a first time buyer or a seasoned veteran, we have the ideal program for you and your family. Take advantage of our many options…

$0 down payment programs
No-cost, no-obligation consultations and closings
Traveling mortgage Consultant —we'll come right to your door.
80% 1st mortgage 20% 2nd mortgage with no mortgage insurance.
Salary-based mortgage Consultants and NOT 100% commissioned based loan officers

Type of Loan
Loan Amount
First & Last Name	Email Address
Phone Number

FREE OPTIONAL SOFTWARE

PHOTO RE-SIZER IT's NOW FREE!
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FORM WIZARD
A great tool that sets up a php file for creating quick and easy contact forms for your website with maximum function. Can either have 1 email
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Backup Pro can copy the files to another location and zip them if you wish.

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The EXE Vault is a handy software program that lets you 'lock' exe files (including setup files) so they can't be opened. The Vault is very easy to use. Simply open the file, click the option and hit 'Do It'. Last 5 actions are shown in a easy to follow list at the bottom. Simple yet very efficient.

Download Size: 1meg

American Financing Corporation will be paying her mortgage for 6 months!

Winner of our "Bailout" contest hosted by 850 KOA Radio. She is pictured here with Curtis Brannan, Senior Mortgage Consultant.

As a pioneering developer and the principal home builder in Strasburg, Pauls Homes® takes pride in the home we build for our customers. Providing homeowner satisfaction and a quality product, we handle all aspects of the home buying process, from design and interior selection to construction and warranty work. Pauls Homes® is dedicated to making sure your home buying experience is the best it can be.

( Read More - Click Here )

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American Financing is a Mortgage Banker offering the best rates for a Home Purchase,
Refinance Mortgage Loan and Home Equity Loans. in the following states.

American Financing
3151 South Vaughn Way, Suite 500, Aurora, CO 80014

Phone (303) 695-7000
Toll Free (866) 750-6551
Toll Free Fax (866) 225-6533

Hours of operation: Mountain Time
Monday - Thursday 7am to 7:30pm | Friday 7am to 6pm | Saturday 9am to 5pm | Sunday 9am to 5pm